iDelta At Phoenix United Mall
Category: Electronics, Gizmos and Gadgets
Description: Apple has a branding strategy that focuses on the emotions. The starting point is how an Apple product experience makes you feel. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. iDelta brings to you the magic of Apple closer to home. Floor: Ground Floor