Van Heusen At Phoenix United Mall

Category: Fashion and Apparel

Description: The Van Heusen brand entered the Indian market in 1990. Madura FL had secured the license to perpetually operate the brand in India and South East Asia from PVH. Van Heusen was initially positioned as a premium and fashionable men's wear brand targeted at young office goers or as 'fashion for the corporate world'. Van Heusen was well received in the market from the time of its launch since no other premium brand served the needs of the young office-goers at that time. The Van Heusen shirt was marketed as having the image of a 'Classic British Corporal'. Van Heusen was positioned uniquely in the Indian market. Unlike other ready to wear men's apparel brands available in India at that time which were targeted at customers aged above 35, Van Heusen was targeted at the younger customers aged from 25 to 45

Floor: First Floor