Arrow At Phoenix United Mall

Category: Fashion and Apparel

Description: The legacy of Arrow goes back to 1851 when the first detachable collar was manufactured in a small factory in Troy, New York, to having 400 different collar styles in the 1900s. Over the years, Arrow has been known as the expert shirt maker, pioneering some of the greatest innovations such as shrink free, stain free, wrinkle resistant shirts. Arrow has been known to create the advertising icon – the ‘Arrow Collar Man’, introduced to the world by artist J.C. Leyendecker. The Arrow Collar Man was also the inspiration behind the Broadway musical, Helen of Troy New York. And in recent times in 2012, the 1920s ad of the Arrow Collar Man appeared in the remake of ‘The Great Gatsby’. Arrow arrived in India in 1993 and presently has over 200 exclusive brand stores and is available in over 1000 multi-brand outlets. As one of the first premium menswear brand for professionals, Arrow’s main goal is to cater to the ever-changing sartorial needs of India’s working man and introducing innovations such as Autopress shirt, Autoflex trousers, Superluxe the Stitchless Shirt, Smart Shirt, 4-in-1 Shirt, Anti-UV Shirt amongst others. Seeing the changing dressing style of professionals, Arrow was the first brand in India to launch Arrow Sport in 1997 that introduced Indian men to casual smart wear. Catering to the demands of the young professionals who are stylish and love to wear fashionable formals, Arrow New York was launched in 2011. In spite of the brand legacy, the expertise in crafting the finest shirts & offering a complete wardrobe solution for today’s professional, Arrow continues to strive to be better with the belief that the best is yet to come.

Floor: First Floor